Metro Train

Case Study

“This project was a strategic exploration towards the metro train space. We tried to tackle different user painpoints with innovated ideas.”


Increase Urban Train Ridership.


Industrial Design
Service Design

Create An immersive train experience. Replacing user painpoints throughout the user journey and replacing them with moments of joy. The design focuses on “Bringing the Outside in” and connecting users to the culture of the city they travel.

Intuitive, Fun and Dynamic Possibilities

Painpoints occur throughout the metro train journey

After synthesizing our findings, we learned how passengers interact with the interior train environment and what they desired from the space. Passengers were broken down into 3 categories: Avid users, Causal users, and Rare Users. Through further exploration, we found  the painpoints that users faced through the metro train journey and focused our efforts in those areas.

Informed Ideation leads to innovative solutions.

New customer experience

We focused on interacting with the user. There are multiple touchpoints along the new journey that create moments of joy. Moments that engage, assist, and transform the train ride into something more. “An immersive experience.”

Related work

Tent cam

Conferencing Innovation Exploration

Studio PKG

The Hidden Work Behind that Bottle


We will help you in your journey. We look forward to working together!