Impactful Experiences through Experience Webs

Views Blog Moi Studio

Experience Webs link our brands, services, products, interaction, and users together. When we connect customer experiences together we develop links of influence.

Impactful Experiences through Experience Webs

Companies are often looking to grow and increase the awareness of their brand throughout the customer’s experience. But there is often a disconnect from and opportunity lose due to lack of exploration. It is simple yet hard to discover and invest in areas that great innovation and inspire brand awareness. Products or services that are hidden away from the user find this especially difficult, for example, HVAC systems. HVAC systems are products that always assist and supply customers an impactful service, AIR, but do we remember what system we have. What the brand is?

Create Experience Webs

At Moi Studio, we call the linking of a company’s branding, products, and services an Experience Web. An Experience Web connects different portions of a company’s services and products to create positive influence throughout the customer experience. In this era, there is a trending theme of creating an interconnection of services and products. As more purposeful apps and products are developed, we are starting to see customers understanding areas of the systems that were never explored. This creates exposure and influence.

Exposure to Cultivate Branding

When we create more links in an Experience Web, we promote exposure to customers and brand awareness. We create platforms that customers can utilize. Companies such as Nest are driven by this philosophy. They have created a platform to invite the customer in the temperature monitoring and modification. Nest connected the thermometer to computers, to phones, and any smart speaker we may have. Every time they added a meaningful new link in their Experience Web, they became more accessible and important to customers which has also led to their growth as a brand. As customers realize the importance a company has, this will lead to growth. This growth is a cyclical system led by the Experience Web of interconnections. These connections can be extremely impactful and immerse the customer into the brand.

Caution of Experience Webs

The opposite is also true. Experience Webs are only positively impactful if they have intent. Our philosophy at Moi Studio is to be Simple, Intuitive, and Meaningful. We include the meaningful for a reason. If we try to link areas in the customer journey that are meaningless, then it will be hurtful to a company’s brand and growth. So, always remember to be meaningful in creating a link in the Experience Web.

Also, if you want to learn more about Customer Ecosystems click here.

Want to Learn More?

How we Develop Service Design

Building Strategic Business Services

Learn how we innovate business through service design. Looking at the customer touchpoints we encounter everyday.

Top 5 Work From Home Tips From Moi Studio

Develop Customer Ecosystems

How Strategy Can Impact Your Design Process!

Three Reasons to Use Storytelling In Your Design Process

How Service Design Optimizes Customer Experience

Contact Moi Studio

Are you interested in learning more about how to include storytelling your design, project, and/or company.

Innovation Tips To Your Inbox

Get the latest strategy & innovation tips and techniques sent directly to your inbox.

Welcome To the Moi Studio Platform!

Pin It on Pinterest

Share This