Increase Urban Train Ridership.
Create An immersive train experience. Replacing user painpoints throughout the user journey and replacing them with moments of joy. The design focuses on “Bringing the Outside in” and connecting users to the culture of the city they travel.
Intuitive, Fun and Dynamic Possibilities
We investigated and searched for the hidden secrets throughout our observations and interviews.
Aesthetics and features are focused on creating moments of joy that captivate and enchance the passengers.
Ask, Ask, and Ask Users
Asking, observing, and finding user insights. We focused on user desires and painpoints.
Painpoints in the Metro Train Journey
After synthesizing our findings, we learned how passengers interact with the interior train environment and what they desired from the space. Passengers were broken down into 3 categories: Avid users, Causal users, and Rare Users. Through further exploration, we found the painpoints that users faced through the metro train journey and focused our efforts in those areas.
Creating a new experience
We focused on interacting with the user. There are multiple touchpoints along the new journey that create moments of joy. Moments that engage, assist, and transform the train ride into something more. “An immersive experience.”
Informed Ideation leads to innovative solutions.
“Start Now” and we will help you in your journey. We look forward to working together!