Adapting form to new volume contrainst
Create larger size model of current coffee container. Our main goal was to ensure brand alignment with the new container.
It seems simple to adapt a shape that exist into a larger footprint, but when you are considering engineering constraints, cap constraints, manufacturing process changes, than the who design has to be addressed with move too far from the current branding set.
Conferencing Innovation Exploration
Studio PKG bottle
Brand Through Form
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